Promotion

Get your release heard.

Run your own ads, pre-saves and influencer pushes — or hand a full campaign of playlist pitching, video and paid social to our team. Everything for the moment after release, when the question is who hears it.

ReleaseYour track
P
PlaylistSpotify
VideoYouTube
Short-formTikTok
@
Paid adsMeta
How you promote

Two ways to promote.

Run it yourself with self-serve tools open to every artist, or hand a full campaign to our team on Pro and Partner plans.

Self-serve · open to all

Tools you run yourself.

Set up inside your dashboard the moment your music is live. No application, no minimum plan.

Automated ads

Schedule your own adverts to YouTube and Meta as soon as your music goes live, driving plays to Spotify, Apple, YouTube and Deezer.

MetaYouTube

Pre-save links

Instant pre-save links let fans add your track to their library before release — it lands in their catalogue and gives you a boost on release day, across Spotify, Apple, YouTube, TikTok and more.

Release-day boost
Managed · Pro & Partner

Campaigns we run for you.

One brief, coordinated channels — reviewed by our A&R team and offered to Pro and Partner members by application.

Playlist pitching

Pitched to curators at Spotify, Apple Music and Amazon across a 6,000+ playlist network. Hand-pitched, not blasted.

Spotify · Apple · Amazon6,000+ playlists

Paid social + PR

Hands-on ad management across Meta, TikTok and YouTube, plus PR — run by the team when you want concerted reach behind a release.

Meta & TikTokPR
Artist & label services

Bigger than one campaign.

For artists with multi-release plans and labels with rosters. A&R, services and infrastructure coordinated under one partnership, offered by application.

Track record

Numbers, named.

Unique playlists
6,000+

Across a multitude of genres in the pitching network.

Combined followers
1.3M+

Reach across the playlists in the network.

Pitching standard
A&Rled

Tracks reviewed by the in-house team before they enter the system.

BM
On the roster · Pop
Bars & Melody

Among the playlisted artists in the Unchained network, with 810M+ streams to date.

810M+
Streams
Network
6,000+ playlists
Reach
1.3M+ followers
Pitching
A&R-led
AW
On the roster · Electronic
Ashley Wallbridge

Also pitched across the network alongside artists like HINA (300K+ streams). Ashley Wallbridge has 33M+ streams to date.

33M+
Streams
Network
6,000+ playlists
Reach
1.3M+ followers
Also pitched
HINA 300K+
Common questions

What artists ask before they brief us.

Including the honest answer on guarantees — and where the budget actually goes.

What kind of playlists?

Tracks are pitched to curators at Spotify, Apple Music and Amazon, across a network of 6,000+ unique playlists spanning a multitude of genres.

Can you guarantee placements?

No promotion service can honestly guarantee adds to any playlists. What we can guarantee is that your track is listened to and considered for inclusion by the curators it's pitched to.

What budget do I need?

Self-serve ad campaigns are open to all artists, and you set the spend that suits the release. Managed, multi-channel campaigns are scoped case-by-case and offered to Pro and Partner members via application — the team scopes a campaign that fits the budget, not the other way round.

What's included in video promotion?

Music videos, visualizers, lyric videos and short-form content, placed across YouTube, TikTok and Reels.

Who can use managed promotion?

Self-serve ad setup is open to all artists. Hands-on, managed campaigns — plus PR and our wider label & artist services — are available to Pro and Partner members and run on an invite/application basis.

How is this different from buying ads myself?

You can run ads yourself using our self-serve setup — that's open to any artist. Managed campaigns on Pro and Partner plans add curator relationships, creative production (music videos, visualizers, short-form) and hands-on ad management across Meta, TikTok and YouTube when you want concerted reach.

More from Unchained

Other tools for your release.

Everything else a release needs. Get it mastered to spec, pressed to vinyl, or funded up front against future royalties.

Mastering

Upload your mix and get a streaming-ready master back. Pay only when you download.

Vinyl Pressing

Turn the release into a physical record, from short runs to full pressings for fans and merch tables.

Royalty Advances

Bring future royalties forward as cash now, instead of waiting for them to arrive.

Ready to be heard

Get your release heard.

Start with a briefing call, and the team will scope a campaign that fits your release and your budget.