Matt Waters
Chief Executive Officer
Co-founder of Unchained and a professional musician with a Master's in Music from UCLA. Has performed and taught across four continents and builds blockchain tools for musicians.
Music has always lived in human hands — the artist, the engineer, the curator, the listener. Unchained is built to keep it that way. Tech serves the artist; the artist serves the music. Never the other way around.
Most distribution platforms are file-upload mills. Most label services are gatekeeper-shaped. Most rights management is opaque by design.
Unchained exists for the artist who's serious about the work and wants a partner shaped like a professional service, not a tech giant. Our job is to handle the boring, the technical, and the structural — so you can spend your time where it matters.
We're proudly pro-human and proudly anti-AI-slop. Tech where it earns its place. Humans where the judgment is.
No anonymous "the Unchained team" bylines. Every decision on the platform has a human attached.
Chief Executive Officer
Co-founder of Unchained and a professional musician with a Master's in Music from UCLA. Has performed and taught across four continents and builds blockchain tools for musicians.
Chief Operations Officer
A lifelong musician — from choirs to ensembles to his own production company — applying a decade of coordinating people to keeping the build team focused and shipping.
Chief Marketing Officer
From London festivals and Metropolis Studios to digital projects for Warner, Universal and Sony. Delivered the first NFT-integrated music video — featured in Forbes — and manages international artists with a 7M+ combined fanbase.
Developer
Ten years of front-end development on high-traffic, fully responsive sites, with five years leading delivery teams to hit release dates and targets.
Community Manager
A professional singer with a Bachelor of Musical Arts who spent 12 years between Berlin and Christchurch, and took electronica act Beacon Bloom from garage band to festival headliner.
Social Media Manager
A seasoned social and digital-marketing specialist drawn to how crypto and web3 are reshaping the music industry.
Where the judgment is, a human makes it. Where the work is repetitive and structural, technology earns its place. This is the test.
Distribution is an open subscription — anyone serious about the work can join. For a highly select group of artists, our A&R team reviews applications and offers extra support. Curation isn't a marketing claim — it's a real process.
Unchained is a Web3 services platform built for royalty integrity and ownership transparency. It includes the artist-facing NOISE token — Web3 that works for the artist.
Our AI Mix and Mastering uses AI for speed. The artist is always in the loop.
We reference Fairly Trained-certified AI models, and the music industry press has written about Unchained.