Unchained roster

KayOrAlpha

GenreDrill

BasedUK

MastersTheirs

Where to hear it

Spotify

Apple Music

Signed, not owned

The background

KayOrAlpha is a rapper from south east London working across drill and UK rap, whose breakout single Cookie Bop arrived in 2020. He performed at SXSW in 2023 and has drawn support from GRM Daily, Notion and Mixtape Madness with singles including Shake It and Toxic, in writing that often deals with trauma, loss and mental health.

Released through Unchained

Same deal, whoever signs it.

These records go out through Unchained distribution. The masters stay with the artist, the accounting is theirs to read, and the deal does not change shape as the numbers grow.

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